The VC Perspective: What’s Important to VCs When You’re Preparing Your Pitch

1. Demo - Crucial. We only believe what we can see.

2. Pitch - Crucial. It better excite us so much that we forget there's a Blackberry buzzing in our pants.

3. Executive Summary - Very Important. We need this to remind us how excited we got during the pitch.

4. Business Plan - Kinda Important. We probably won't read it if we liked the pitch and demo, but our junior associates will check it for accuracy so you better do it well.

5. Financial Forecast - Not Important. Yeah, we all know it's bulls**t, so don't waste your time on it. But you better project 50 million in revenue by Year 4 or we won't consider you a large enough opportunity to invest in, sorry.