Disney Believes in Mobile: Two Bits of Info

From Ypulse! Mashup (still processing my notes):

mDisney, Disney's mobile portal gets a 10% clickthrough rate on the mobile banner ads with $20 CPM.

Disney is planning to link its Pirates MMO to a mobile experience that allows the players to earn unique items for use in the online game. These items can only be earned in the mobile experience.

Smart move, especially considering the insight from yesterday's post that the hardcore gamers (most players of MMOs) are also likely to own iPhones.