How Tweens Discover Videogames

I stumbled across my notes from the Ypulse! Mashup last month. For those of you targeting that lucrative Club Penguin demo, here's how kids discover videogames (courtesy of a youth marketing research agency presentation):

53% find out about games from TV
50% find out about games from their friend

Obviously, there's a cross-over between the two groups. I know Habbo Hotel, the virtual world for tweens and teens, advertises on TV somewhere, probably Europe, since I found this on Youtube:



I'd love to know their ROI on TV advertising. But the stats above indicate it's the right move.