The Art of Gifting, Challenges, and Notifications

My friend Hiten Shah's company, KISSmetrics has recently done a series on how popular Facebook apps use notifications effectively. It's an excellent introduction and there's some good insights.

The real value of the posts come from KISSmetrics detailed diagrams of the notification flows from popular games, mostly from Playfish. Check it out.

The Art of Gifting

The Art of Challenges

The Art of Notifications