Friday, October 3, 2008

Female Online Gamer Demographics

I missed Comscore's press release outlining the demographic breakdown of female gamers a couple weeks ago, so I'll assume so did you. Without further ado.

Online Gaming Site Visitation by Age Segments

August 2008 vs. August 2007

Total U.S. – Home/Work/University Locations

Source: comScore Media Metrix

Demographic Segments

Unique Visitors (000)

Aug-07

Aug-08

% Change

Total Females: Online Gaming Category

33,888

42,884

27%

Females: 12-17

3,030

4,710

55%

Females: 18-24

3,781

5,090

35%

Females: 25-34

5,724

6,543

14%

Females: 35-44

7,990

8,839

11%

Females: 45-54

6,366

7,359

16%

Females: 55-64

3,100

4,418

43%

Comscore's explanation of the marked increase of female gamers from last year:

"Contributing to strong growth in the category among younger girls is the increasing popularity of fashion and dress-up sites, such as Stardoll.com, DressUpGames.com, and I-Dressup.com, and virtual worlds such as Neopets and Gaiaonline.com. Meanwhile, the growth among older females is in part due to partnerships between women’s content portals and casual game sites, such as iVillage.com’s partnership with Pogo.com games."

All told, Comscore counts around 43 million female online gamers in the U.S. There's no indication in the press release of their methodology, but I'm going to guess that they're not counting gamers on Facebook or Myspace. If they did, I'd speculate that they'd see another 10 million or so females who play games regularly.